Section 1


To increase consumption of American produced sweet potatoes in all forms throughout the world.

Sweet potatoes in a bowl - Let's increase the consumption of sweet potatoes!



Promote the sweet potato industry of the United States through generic marketing programs both domestically and in foreign countries.


Increase the consumption of sweet potatoes


Promote research work in the following areas:

  1. Discovering and developing new or better varieties
  2. Control of diseases and insects that adversely affect the production of sweet potatoes
  3. Employ sustainable and efficient horticultural practices, processes, technologies and applications
  4. Discovering and reducing barriers to trade both foreign and domestic
  5. Identifying and promoting new markets and methods of trade
  6. Secure and disseminate to our membership useful and practical information, trends and trading practices relative to the operation and management of the US sweet potato industry